Sustainability requires making a multitude of small decisions: buy less, choose well and make it last.
What's going on?
Production and consumption require manufacturers and consumers to make millions of decisions every moment. Many of them are biased by inherited thinking that does not usually pay attention to sustainability and is not done responsibly.
Let's be clear.
The growing fast fashion since the last decade has encouraged the excess consumption of very cheap garments, manufactured with shocking savings to the detriment of quality and, furthermore, in places with low environmental and social standards. They are brands designed to be consumed voraciously, without thinking, and to be discarded in a very short time, leaving aside sustainable purchases. Therefore, it is important to go to the source of the problem.
How? Educate yourself, investigate, delve deeper and think about the products you want.
Buy glasses that can be restored or repaired.
If the brand does not offer alternatives or repair services that encourage recovery before purchase, we are sorry to say but the company does not support sustainable purchasing.
Buy glasses made with high quality standards.
One clue is that the brand promotes the durability of its products and its desire to extend their useful life.
Investing in your glasses is investing in you.
A responsibly made premium frame should not be cheaper than a night in an average hotel. Selling prescription glasses for less than €94 is impossible in a responsible and sustainable way.
Buy for Long-Term Use.
Choose timeless designs that accentuate your personality beyond time. And if you like more daring designs, of course you should be aware that you do it because it is part of your way of being, it is your style.
Buy from a brand that recycles and reuses glasses
when you no longer use them.
