Miller & Marc x Amaia Arrazola
We have teamed up with Amaia Arrazola, author of the book Wabi Sabi and the Meteorite, to create a work that shows our commitment to promoting diversity and change through the union of people.
The world we live in is asking us to change the way we do business, to go beyond doing business to help people and the planet . We believe that the path to change is through promoting diversity and the union of all people. people, because together we can achieve it.
To do this, we need to act with the understanding that we depend on each other and are therefore responsible for ourselves, for each other, and for future generations .
Miller & Marc x Amaia Arrazola
The opening of our second optician's shop in Barcelona was a reason for reflection for Miller & Marc: we were celebrating the growth of the brand and the start of a new project that we were very excited about.
Different ages, genders and emotions are reflected in this work that teaches that we are not only responsible for ourselves, but for others and future generations.
We wanted it to dominate the optics and be visible from the street, so we thought a mural would be the solution! It is an intervention full of colour and different faces that represent unity, diversity and change , principles that we share with Amaia.
“It is a piece that should be seen more as a whole, in the effect that seeing all these characters together has on understanding them one by one.” Amaia Arrazola
Who is Amaia Arrazola?
Amaia Arrazola (Vitoria, 1984) began her career as an art director and illustrator in an advertising agency in Madrid, but after several years she moved to Barcelona and has since dedicated herself to freelance illustration. She has collaborated with numerous brands and institutions (Uniqlo, Nike, UB, Ajuntament de Barcelona, etc.), and is the author of the books Corazón robot, Audrey Hepburn. Pequeña y grande, Cosas que nunca olvidarás de tu Erasmus and Wabi Sabi.
Thank you, Amaia!
